More Walking, Less Driving by DDB China Group:
DDB China Group took over a busy pedestrian crossing and placed a large canvas featuring a leafless tree on the road. On either side of the crossing were sponge cushions soaked in green environmentally-friendly washable and quick dry paint. As pedestrians walked towards the crossing they stepped on the sponges and the soles of their feet made footprints on the tree. Each green footprint added to the canvas like leaves growing on a bare tree. By walking they could create a greener environment. Via.
Fantastic idea for those who actually know what’s going on. If I were just driving by the road once, I might not get it. I’d probably be wondering WTF that tree thing is doing on the road. But if I worked at the office blocks there and looked down quite a bit, then, yeah, I’d get it. I’m also wondering what happens if I don’t like my super expensive shoes to take on a shade of green at the bottom, not that I have super expensive shoes, or expensive shoes for that matter.
